Print Ad: Holy Grail Lipstick (Spec)

Designer: Maria Espinoza (espinozahmaria@gmail.com)

Strategy: Beauty influencers frequently claim to have discovered the perfect cosmetic, referring to these products as a Holy Grail. Our team conceived the fictitious product, Holy Grail Semi-matte Lipstick, as a nod to this current social media trend.

We led with the deep benefit of saving time and money and looking good while doing it! We highlighted the specific benefits of this all-in-one makeup bag hero using language that is both luxurious and playful…as the perfect lipstick should be.