Landing Page: A1 Motor Oil (Spec)

Designer: Olga Ciocan (olga.ciocan@gmail.com)

Strategy: To promote product awareness for a new product we created a landing page for an Epic Car Contest. We believed the perfect way to get our target audience’s attention was to give them the opportunity to show off their chrome baby! The word EPIC was chosen because we wanted to include custom, classic, and high-performance cars in the contest, as each would ultimately require its own custom blend motor oil.

Our goal was to use the contest to create product awareness in two ways. One, the car owner who entered the contest would receive targeted email promotions for A-1 Custom Blend Motor Oil, and two, the friends and family who voted in the contest would also receive informational/promotional emails.